Strategic Marketing For Schools

Your new website is a vital part of your marketing and communications strategy, but it often makes sense to review the bigger picture before proceeding with website development. This is particularly important if you are considering a new prospectus at the same time, or even re-branding or re-positioning of your school.

Effective school marketing and business strategy needs in-depth knowledge and experience of EACH of the words "school", "marketing", "business" and "strategy".

Effective school marketing and business strategy needs in-depth knowledge and experience of EACH of the words "school", "marketing", "business" and "strategy". Without any one of these, your strategy or your communication could be fatally flawed or, at best, you could miss a trick that your competitors won't.

We work closely with Simon Shneerson, a leading expert in this field, as his preferred partner in school website development. Simon brings unrivalled business and marketing experience and a deep understanding of the education market, its trends and its opportunities. Through his work with the Educational Innovation Group he inputs to government policy; through his work with IAPS and other education associations he is at the cutting edge of educational and market development thinking.

With stronger insights into what your marketing can do for your school, your website, prospectus and advertising will work harder and generate more pupils.

We have worked together on a number of projects for both large and small schools, offering seamless co-ordination from the highest levels of brand and business strategy through to the last details of putting the right information onto your new website. With stronger insights into what your marketing can do for your school, your website, prospectus and advertising will work harder and generate more pupils.

Simon's full range of services includes school development plans, training for governors, Heads, management and staff, marketing strategy and planning, brand development, communication and advertising strategy, and PR support for crises. Visit his website at www.simonshneerson.com for further details, or click on the link here to email him info@simonshneerson.com