Search Engine Optimisation (SEO)
Specialist SEO for School Websites.
If you have a school website but don’t market it, you simply won’t get the maximum
ROI from it.
We offer a professional SEO service targeted specifically to education
websites and local areas.
Find out more below how we can integrate SEO into any
website project and help get your website noticed.
The SEO Process. How we go about getting your website found.
As part of our design and planning process we consider how we will get the school
website found on search engines after it is completed. In order to do this we conduct
a SEO audit. This provides us with the information necessary to create our strategy
for SEO success in a report format. Our audit is tailored to the education sector,
particularly with private/ independent schools. These include Day and Boarding,
Prep and Pre-prep schools.
The report will show the findings from our research using best practice SEO analysis
conducted on your school website and particular market niche or area. We can then
establish a sound set of recommendations to achieve high rankings in major search
engines for relative search terms usually associated with catchment areas. The analysis
is broken down into four main categories:
- Keyword Phrase Analysis
- Competitive Analysis
- SEO On Page Optimisation
- SEO Off Page Optimisation
Search engine optimisation or SEO is the process of researching, developing and
implementing a marketing strategy to drive targeted visitors to your website.
This
visitor traffic flows from the major search engines Google, Yahoo, Bing and smaller
search networks. The goal is to match user searches with relevant web pages, containing
content and information in order to be listed on the top positions and pages of
the search engines. The better the SEO the better the positions and the higher the
traffic to your website.
How we do School Website SEO?
All our sites are SEO optimised with various techniques the search engines like
as standard. Content is themed and written for users in the right way, so as to
attract visitors but not violate search engine guidelines.
The SEO audit tells us what keyword phrases we should optimise for and what we are
up against in terms of competition. We find out how and why websites are performing
in the top positions and set out to emulate them. After the research is completed,
as part of the natural development of our school website design, we integrate the
best keyword phrases into the HTML structure of each web site.
From then on it's about getting the pages found or indexed and then marketing the
site over time to build links and trust for your school website. SEO can be difficult
to understand, costly and time consuming.
Intuitiv offer a simple SEO service catered
just for you by our professional in-house consultant.
We can get results fast, the
right way, at a price that's more affordable than you might think.
Want to find out more about our school website SEO?
If you would like to discuss SEO for your new or existing educational website then
please do get in touch with us. You can then talk you through things in more detail
and answer any questions you may have.